Winning in the May Locals
UKIP, like all political parties, comprises three categories of Members: supporters of the cause who for a variety of reasons cannot be active; members who could but choose not to be, and activists. None of these are dead! Most selection is by a process of rejection – ‘last man standing’ to coin a phrase – which means voters are at least as much voting against other options as for their chosen candidate; be that a TV competition contestant or their next local councillor. Any communication needs to include both elements to answer the individual voter’s “How is voting for…
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