Joining the dots
Since the election, I have been pondering the question, “how can we persuade the electorate out of their usual political trenches?” Nigel achieved it with the referendum and somehow we’ve got to do the same. Now we know May is not to be trusted with Brexit and the allaphant in the room is scaring people, at risk of making myself look very stupid I’m going to suggest that our opportunity is to get behind a campaign strategy called “Join the Dots…” The principle is very simple and the beauty of it is that when the correct context is in…
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